About The Speaker
Melissa Grady Dias
Melissa Grady Dias was appointed Global Chief Marketing Officer of Cadillac in September 2019. As CMO, Melissa leads strategic marketing for the Cadillac brand around the world, building on the transformational work that has taken place over the past several years. During her time at the helm, she has overseen two of Cadillac’s biggest and most consequential launches in the Cadillac Escalade and all- electric LYRIQ along with the rollout out of a new global brand strategy and visual identity. Recently, Melissa was recognized by Forbes as one of “The 50 Most Influential CMOs in the World”. Melissa has extensive experience leading teams across multiple industries and organizations from entrepreneurial ventures to Fortune 500 companies. Prior to joining Cadillac, Melissa was Senior Vice President of Digital and e-commerce of Jackson Hewitt, where she was responsible for all digital activities including jacksonhewitt.com as well as the implementation of a “hyper-local” digital media program across several thousand locations. Before Jackson Hewitt, Melissa led the Digital Acquisition on the Global Marketing team at MetLife and Global Analytics, e-Commerce Marketing, and CRM teams at Motorola. Melissa has in-depth expertise in data driven marketing and technology - including new and emerging approaches - and has spoken at several conferences including AdWeek, AdExchanger, IAB, Incite, and LIMRA events. She earned a Master of Science in Integrated Marketing with a specialization in Database, Direct, and e- commerce from Northwestern University and holds a Bachelor of Arts from DePaul in Business Administration, with minors in English and Communications.